eMail Case Studies
Welcome to our Case Study of what we can do for You with an email campaign targeted to Your perfect customer. Here at First Prince Marketing, we offer You a guaranteed 1.5 click-through rate on all our email campaigns.
Case Studies
Below are some examples of what we can Do for Your Business. Whether it’s an Apartment Complexes, Auto Bodyshop, Auto Dealership, Auto Dealtailer, Banks & Credit Unions, Colleges & Universities, HVAC, Golf Course, Grocery Store, Tato Studio, Tourism, Whinery, ETC…
Apartment Complex
FROM LINE: Genesis Apartments
SUBJECT LINE: Now Leasing!
GEO: Clearwater, FL
SELECTS: Renters
RESULTS:
Quantity: 8,275
Opens: 918
Open %: 11.10%
Clicks: 166 Leads
Click %: 2.01%
App
FROM LINE: Whitney Ranch
SUBJECT LINE: Reasons to love our single-story homes
GEO: El Dorado County, CA, Placer County, CA, Sacramento County, CA, San Francisco County, CA
SELECTS: Age: 25-60
Real Estate/Realtor HHI: $80K+
RESULTS:
Quantity: 1,182
Opens: 212
Open %: 17.94%
Clicks: 21 Leads
Click %: 1.78%
Assisted Living
SUBJECT LINE: Safe & Secure
TARGETING: Age 5-85+, HHI $80k+, Grandparents in household, Alzheimer’s, hearing difficulties
RESULTS:
Quantity: 50,000
Opens: 7,660
Opens: 15.32%
Clicks: 1,095 Leads
Clicks: 2.19%
Auto Body Shop
FROM LINE: Passport Collision Center
SUBJECT LINE: Make Your Car Shine Like The Sun!
GEO: 20 Mile radius from 20746
SELECTS: Auto Year 2008-2019
RESULTS:
Quantity: 50,000
Opens: 7,803
Open %: 15.61%
Clicks: 1,559 Leads
Click %: 3.12%
Auto Dealership
SUBJECT LINE: Happy Honda Days Sales Event On Now!
TARGETING: Auto Intenders, HHI $70k+
RESULTS:
Quantity: 66,000
Oppens: 7,762
Opens: 11.76%
Clicks: 1,532 Leads
Clicks: 2.32%
Auto Insurance
FROM LINE: Alliance Insurance Agency Inc
SUBJECT LINE: Independent Insurance Agency
GEO: Depew, NY, 15 Mile Radius of 14043
SELECTS: Homeowner, InMarket for Auto Insurance
RESULTS:
Quantity: 52,000
Opens: 9,932
Open %: 19.1%
Clicks: 1,196 Leads
Click %: 2.3%
Banks & Credit Unions
SUBJECT LINE: Live the city life you love.
TARGETING: Age 25-54, HHI $70K+
RESULTS:
Quantity: 50,000
Opens: 7,795
Opens: 15.59%
Clicks: 1,345 Leads
Clicks: 2.69%
Business Loan
FROM LINE: Nebula Financial Services
SUBJECT LINE: Business Loans & Lines of Credit!
GEO: Nationwide
SELECTS: Employee Size: 21-100 Employees, Sales Volume: Under $1 Million – $50 Million
RESULTS:
Quantity: 20,500
Opens: 2,556
Open %: 12.47%
Clicks: 455 Leads
Click %: 2.22%
Casino
SUBJECT LINE: March and April Table Games Giveaways
TARGETING: Males; Age 25-54; Interest in Gambling
RESULTS:
Quantity: 50,000
Opens: 7,615
Opens: 15.23%
Clicks: 1,115 Leads
Clicks: 2.23%
Chiropractor
FROM LINE: Beshel Chiropractic Center
SUBJECT LINE: Voted Best Chiropractor 2018
GEO: 20-mile radius of 27215 and 27253
SELECTS: Age 35+, HHI $30K+
RESULTS:
Quantity: 10,000
Opens: 1,309
Open %: 13.09%
Clicks: 188 Leads
Click %: 1.88%
Colleges & Universities
FROM LINE: Misericordia University Admissions Office
SUBJECT LINE: Last Chance for Admission!
GEO: PA, NY, NJ
SELECTS: Parents of High School Students
RESULTS:
Quantity: 25,000
Opens: 4,350
Open %: 17.40%
Clicks: 542 Leads
Click %: 2.17%
Contest & Prizes
FROM LINE: CIRA & Frontier Airlines
SUBJECT LINE: Win a nonstop flight to Orlando from Bloomington
GEO: Peoria/Bloomington DMA
SELECTS: Interests in Cruise Vacations, Family Vacations, and Domestic Travel
RESULTS:
Quantity: 50,000
Opens: 9,894
Open %: 19.79%
Clicks: 1,238 Leads
Click %: 2.48%
Cruise
FROM LINE: Bahamas Paradise Cruise Line
SUBJECT LINE: Experience Three Times the Fun with the Triple Play Deal!
GEO: Florida Counties: Martin, Palm Beach, Sarasota, Volusia
SELECTS: All Consumers
RESULTS:
Quantity: 371,308
Opens: 69,601
Open %: 18.74%
Clicks: 9,932 Leads
Click %: 2.67%
Dental Office
SUBJECT LINE: Need a New Family Dentist?
TARGETING: Homeowner/Renter, Age 30+
RESULTS:
Quantity 25,000
Opens: 3,568
Opens: 14.27%
Clicks: 583 Leads
Clicks: 2.33%
Education/School
FROM LINE: Bennett College
SUBJECT LINE: Bennett College: Bold. Brilliant. Boundless
GEO: Los Angeles, DMA, Greensboro/High Point/ Winston, DMA
SELECTS: Female, African American
RESULTS:
Quantity: 50,001
Opens: 8,848
Open %: 17.70%
Clicks: 809 Leads
Click %: 1.62%
Festivals & Events
Subject Line: Introducing a New Intimate Music Venue
Targeting: Ages 35-65, Music Interest, HHI $100k+
Emails:
50,000
Results:
Quantity: 50,000
Opens: 9,850
Opens: 19.70%
Clicks: 1,230 Leads
Clicks: 2.46%
Golf Course
SUBJECT LINE: Hit a Hole in One: Book your stay at Oak Valley Golf Course & Resort
TARGETING: ST LOUIS DMA, golf enthusiasts
RESULTS:
Quantity: 50,000
Opens: 5,220
Opens: 10.44%
Clicks: 1,070 Leads
Clicks: 2.14%
Grocery Store
TARGETING: DEMOGRAPHIC & LIFESTYLE
(Changed with each targeted area)
Women, Age 18+
Men, Age 18+
Interested in cooking
Household income $50k
GEO: Consumers who live within a 5-15 mile radius from the chosen store location(s).
EMAIL STRATEGY:
4.99 MM Emails deployed from 2013 to 2015 (Ongoing Campaign)
100K to 500K consumers per message
Messages Announced New Location’s Opening, Coupons, and Specials
A/B Split tests for optimization
Hardware Store
FROM LINE: Zettler Hardware
SUBJECT LINE: Memorial 4 Day Sale!
GEO: Dublin, OH, Lewis Center, OH, Powell, OH
SELECTS: HHI $60K-$300K, Age 30-70, Homeowner
RESULTS:
Quantity: 50,000
Opens: 6,557
Open %: 13.11%
Clicks: 1,311 Leads
Click %: 2.62%
Health & Wellness
SUBJECT LINE: Are you ready to create permanent lifestyle changes?
TARGETING: 7 Mile Radius of 02184, HHI 70K+, Alternative Medicine Interest, Health, Healthy Cooking, Vitamin User
RESULTS:
Quantity:62,500
Opens: 8,056
Opens: 12.89%
Clicks: 1,756 Leads
Clicks: 2.81%
Hotel/Resort
FROM LINE: Omni Homestead Resort
SUBJECT LINE: Save on Sunday arrivals at The Omni Homestead Resort
GEO: Columbus – OH
SELECTS: Interests – Active Lifestyle, Golf
RESULTS:
Quantity: 25,000
Opens: 4,210
Open %: 16.84%
Clicks: 702 Leads
Click %: 2.81%
Hunter/Hunting
FROM LINE: Black Sheep Sporting Goods
SUBJECT LINE: Lowest Prices on Hunting and Fishing Supplies
GEO: 15 Mile radius from 83877
SELECTS: Males, Interests in Active Lifestyle, Adventure Seekers, Camping & Hiking, Fishing, Hunting, Freshwater
RESULTS:
Quantity: 50,000
Opens: 9,540
Open %: 19.08%
Clicks: 1,194 Leads
Click %: 0.23
HVAC Business
SUBJECT LINE: [firstname] free inspection
TARGETING: Homeowners
RESULTS:
Quantity: 50,000
Opens: 9,830
Opens: 19.66%
Clicks: 1,390 Leads
Clicks: 2.78%
Tourism
FROM LINE: Barbados Tourism Marketing Inc.
SUBJECT LINE: Your Perfect Summer Escape – Fly Non-stop to Barbados From FL
GEO: 60 Mile Radius from 33315
SELECTS: Travel Interest
RESULTS:
Quantity: 100,000
Opens: 20,093
Open %: 20.09%
Clicks: 2,513 Leads
Click %: 2.51%
Laser Eye Surgery
FROM LINE: D’Ambrosio Eye Care
SUBJECT LINE: See the Important Things in Life
GEO: 12 Mile Radius from 01331
SELECTS: Glasses/Contacts users, Age 50-75, HHI $30k+
RESULTS:
Quantity: 25,000
Opens: 4,775
Open %: 19.1%
Clicks: 540 Leads
Click %: 2.16%
Lawn Equipment
FROM LINE: FIC Dealerships Solutions That Work For You
SUBJECT LINE: Deere Season Deals at FIC Dealerships
GEO: 30 Mile Radius from 43351, 43402, 43431, 44830
SELECTS: Age 25+, HHI $40K+, Homeowners
RESULTS:
Quantity: 276,122
Opens: 36,693
Open %: 13.29%
Clicks: 6,108 Leads
Click %: 2.21%
Lottery
FROM LINE: Virginia Lottery
SUBJECT LINE: The Jewel 7s Playbook is still out there!
GEO: Virginia
SELECTS: Age 18+
RESULTS:
Quantity: 402,000
Opens: 60,507
Open %: 15.05%
Clicks: 6,659 Leads
Click %: 1.66%
Non-Profit
SUBJECT LINE: Make A Difference This Holiday Season
TARGETING: Donors
GEO: List of California Counties provided by client
RESULTS (Over 5 campaigns in 12 months)
Avg Opens: 10.87+ %
Avg Clicks: 2.09+%
Pizza Parlor
FROM LINE: Olisi’s Pizzeria
SUBJECT LINE: Save On Your Favorite Pizza
GEO: 30 Miles Around 14150
SELECTS: Interest in: Dining Out Interest, Food Enthusiasts & Foodies
RESULTS:
Quantity: 7,500
Opens: 1,193
Open %: 15.90%
Clicks: 185 Leads
Click %: 1.85%
Plastic Surgery
FROM LINE: South Bay Plastic Surgeons
SUBJECT LINE: You’re Invited to Our Exclusive Grand Opening Event on Friday, Oct. 19th
Geo: [ ZIP Code ],( 90505 ) – Torrance, CA 24 Miles
SELECTS: Age 25-65,
[ Income ]
$100, 000 – $124, 999
$125, 000 – $149, 999
$150, 000 – $174, 999
$175, 000 – $199, 999
$200, 000 – $249, 999
$250, 000 – $299, 999
$300, 000 – $399, 999
$400, 000 – $499, 999
$500, 000 Plus
RESULTS:
Quantity: 75,000
Opens: 10,514
Open %: 14.02%
Clicks: 1,749 Leads
Clicks: 0.23%
Political
FROM LINE: Kitty Karle for Judge
SUBJECT LINE: The Video You Need to Watch Before Voting Tomorrow
GEO: Ontario County, NY
SELECTS: Political party: Conservative, Republican, Republican Party
RESULTS:
Quantity: 14,600
Opens: 2,449
Open %: 16.77%
Clicks: 438 Leads
Click %: 3.00%
Private Pool
FROM LINE: AAA Pools
SUBJECT LINE: Fun. Easy. Affordable.
GEO: DMA: Macon, Greene County, GA, Jasper County, GA, Putnam County, GA
SELECTS: Homeowner, Single Family Dwelling , HHI $50k+
RESULTS:
Quantity: 13,171
Opens: 2,265
Open %: 17.2%
Clicks: 302 Leads
Click %: 2.29%
Restaurant
SUBJECT LINE: Jet Packed Summer Deals
TARGETING: Interest in food
RESULTS:
Quantity: 50,000
Opens: 5,220
Opens: 10.44%
Clicks: 845 Leads
Clicks: 1.69%
Restaurant Chain
FROM LINE: Cracker Barrel Old Country Store, Inc.
SUBJECT LINE: [firstname], Join Us For Our Practice Days Before We Open in Bend
GEO: 97701, 97756, 97702, 97753
SELECTS: HHI $25k+
RESULTS:
Quantity: 72,727
Opens: 13,818
Open %: 19%
Clicks: 1,600 Leads
Click %: 2.2%
Winery
FROM LINE: Ohio’s 320+ Wineries
SUBJECT LINE: Celebrate All That’s Grown Here – Ohio Wine Month
GEO: Ohio
SELECTS: Age 21+, Wine Enthusiasts, HHI 150k+
RESULTS:
Quantity: 25,000
Opens: 3,752
Open %: 15.01%
Clicks: 744 Leads
Click %: 2.98%
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Pleasant View, TN 37146
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