Get More Email Subscribers, With These Hints!
Get more email subscribers, with these hints. After all, the most valuable asset of your business is your email list. But this is only true if your business has subscribers, that are willing to listen and want to buy your products.
Did you know that according to recent research, the average email open rate is only 32 percent? With an effective strategy and some awesome planning, you can grow your list and keep your engagement rates higher.
Here are 25 awesome ways to get you more email subscribers.
Attract the Right Traffic to Your Blog
It does not matter what your email marketing goal is, and it is hard to accomplish that goal if you are not driving the right traffic. The “right traffic,” What do I mean, right?
You could have a popular website that gets tons of traffic, but if that traffic does not join your email list, they probably are not interested in what you have to offer.
You want to make sure, that when you are brainstorming content ideas, your topics need to focus on what your target audience wants to consume. Another thing to focus on is the right keywords. You want to start out by attracting the right traffic and get readers to subscribe to your list.
Run a Viral Giveaway
Once you are attracting the right traffic to your website, you might still be wondering: How do I get people to subscribe to my blog?
I suggest you try using a viral giveaway or a contest, They work amazingly well for list building, and it can even drive traffic at the same time.
How to run a viral giveaway?
You can do this in one of two ways. You could install a plugin called RafflePress and, yes, there is a free version, as well, or you could use an online viral giveaway such as Woorise.
- Free for a giveaway and an attractive price for a raffle. (Running a raffle in some areas is considered GAMBLING and may be against the law. So, always ask a lawyer first.)
- Offer your participants an incentive to share the giveaway to earn an extra entry.
- Using this kind of word-of-mouth advertising will help you get more traffic, which basically leads to more sign-ups.
Offer a Lead Magnet
I am sure we all already know about giving people something in return for their email addresses, but I just thought I should mention it anyway.
Why, because offering a lead magnet is still effective. Some also call a lead magnet an “opt-in bribe” which is a free gift you offer your website visitors in exchange for their email address.
If you have already been writing, a blog then an ebook is a quick and easy lead magnet to create, you can easily create an ebook by using your blog content and use a tool like Print Friendly. Or, then all you have to do is send your new subscribers your welcome email with the link to your download page.
Hint: a good profit builder would be to also sell something on your download page. Something low-priced converts well, and you have created your first sales funnel.
Other kinds of lead magnets you can offer also are:
- Product Discounts
- White Papers
- Free Trial/Consultation
- And many more
Use a Well-Timed Pop-up
Love them or hate them pop-ups work great for getting you new sign-ups.
Pop-ups, when used correctly, are able to increase conversion rates by 2100%.
The reason Pop-ups work is that they grab your visitor’s attention. With the correct targeting, you are able to display your pop-ups when your website visitors are most likely to subscribe to your list rather than bothering them.
Look for a pop-up solution that comes with a lot of targeting options, such as a redirect, pacific page targeting, and more. You need to be using your pop-ups based on what your visitors are interested in. By doing so, you will see your email list explode with new growth.
Use Exit-Intent to Convert leaving, Visitors
Okay, you really do not like (HATE) normal pop-ups because of the way they are just so, dang intrusive. You could use exit-intent pop-ups instead. What is so awesome about exit-intent pop-ups is that you are not bothering your visitor until they are leaving anyway.
Using exit-intent pop-ups SMART abandonment behavioral technology, you can convert an extra 2 – 4% of your visitors into your newsletter subscribers.
Explain the Benefits of Subscribing
A lot of people visiting your website will have completely no idea what your newsletter is all about. Your visitors do not understand why they should give you, a complete stranger, their email address.
Explain to them very clearly, why they should join every chance you get.
Tell your visitors how often you will be emailing them and the type of information you will be sending them.
Here is an awesome idea, to tell your future subscribers they will get freebies like printable downloads, recipes, tips & tricks, etc…
This works a whole lot better than saying “sign up for my newsletter.” Plus, explaining the benefits will help prevent people from unsubscribing from your newsletter.
Create a Landing Page
Look, just because you have a pop-up or opt-in form for your newsletter does not mean that visitors will just subscribe to it. Do not just put an auto-responder form on your website and pray people will give you their email address – sell it!
And the best way of doing this is to create a landing page to talk about the benefits and not the features of joining your newsletter.
Your landing page is unique from other pages on your website. That is because it is targeted at one specific goal. Your landing page has nothing else on it to distract visitors from signing up for your email list.
You can create awesome landing pages with GooveFunnels. It is the best drag and drop landing page builder for the price, Free, or you could opt to upgrade for more tools.
GooveFunnels has hundreds of awesome landing page templates so, you can get started immediately.
Go check out GrooveFunnels LIVE Webinar with Simon Leung, and then create your own!
Add a Link to Your Main Menu
Now that you have created your landing page explaining the benefits of joining your email list, you will have to drive traffic to it so people can sign up.
And one of the best ways to do this is by adding a link to your website’s main menu.
Link From Your Social Media Biography
If you are on any social media platforms like Facebook, Instagram, Twitter, and LinkedIn, you are probably already linking back to your website in your biography.
This is an awesome opportunity to link to your newsletter’s landing page. Instead of just your website’s homepage. The people following you on social media are more than likely also interested in joining your newsletter as well.
Lock Away Your Best Content
If you know what the most popular posts on your website are?
Take the most popular post on your website that is long, detailed, ultra-useful, and getting lots of traffic. You then have an awesome opportunity to get yourself lots more email subscribers.
TradingStrategyGuides.com used this strategy to get nearly 7,500 readers to join his list!
Increase the Perceived Value
One really quick trick to get yourself more newsletter subscribers is to increase the perceived value of your offer.
Example: Free Course: Double Your Traffic in 30 days + Secret Bonus (Valued at $300).
Now, adding a specific dollar amount to your opt-in bribe will help you increase the perceived value of your offer.
Use Social Proof
Social proof is really an important factor that influences your user’s actions. Now, when people see that other people have taken, interest in your post, they are more likely to follow along as well.
You could also display a little pop-up notification any time someone joins your list, convincing your visitors to do the same!
Show social proof by showcasing testimonials on your website or showing the number of people, that have subscribed to your newsletter.
Reduce the Number of Form Fields
It has been proven, time and time again, that the more form fields you ask your visitors to fill out, the less likely they to fill out your sign-up form.
You can receive 11% more sign-ups by removing unnecessary fields, and, has proven to work! Ask for nothing more than your visitor’s name and an email address at first. Just do not ask for anything else, or your conversion rate will take a plummet.
Try a Full-screen Welcome Mat
Do you know those websites that have the full-screen opt-in that takeover the appearance right when you land on a page?
These screen takeovers are also known as welcome mat op-tins. They let you capture your visitor’s attention with a targeted message that appears the second they land on your website.
Welcome mat op-tins work great. Did you know people who are using them, converting at 10% of all page traffic? Add one of these to your website and test it for yourself to see if it works better for you.
Offer Options for Different Segments
The one thing an auto-responder like GetResponce does that you need to be able to do is segment your list.
This is awesome if you are targeting multiple audiences. In this way, you are able to tailor your message just to one part of your list. You are targeting them and making them more likely to want a newsletter subscription.
Add YouTube CTAs to Your Videos
Do you know you can also get more email subscribers from YouTube? If you are not already creating videos on YouTube, or you already have some up. It is really pretty easy to add a call to action (CTA) to the end of your videos, asking your viewers to sign-up for your newsletter list.
Create a Fun Quiz
Almost everyone loves a good quiz andThat is what makes them so awesome for getting more newsletter subscribers.
Put a relevant quiz related to your niche on your website and tell the visitor to add their email address because you will be sending the results via email.
Create Content Upgrades for Popular Posts
Are you looking for an even more powerful strategy, allowing you to get more email subscribers than a lead magnet?
Then offer content upgrades, it is the next level of lead generation, and they work awesomely.
A content upgrade is a lead magnet that caters to just one blog post.
Example: Say you have a very popular blog post, you could offer a step-by-step checklist as a content upgrade to said post.
The content upgrade offer is more often than not highlighted text inside the content itself. Join our newsletter here link opens up a sign-up form.
Do Not Forget Mobile Users
Did you know that mobile devices make up more than half of all internet traffic?
This is why it is so important to make sure your opt-in forms and pop-ups are mobile-friendly. In other words, you are missing out on traffic and email subscribers if you are not mobile-friendly.
Redirect WordPress Commenters
One of the neatest things you can do on your website to get more newsletter subscribers is to redirect people, that comment to a thank you page using a plugin. When someone leaves a comment for the first time on your website, they are redirected to your specific landing page, which thanks them for their interacting with your website, and invites them to join your newsletter.
Add a Sign-up Button to Your Facebook Page
First, create a Facebook page for your business or website if you do not already have one, and then add a sign-up button. That is a quick and easy trick to get more newsletter sign-ups from Facebook.
Use Facebook Ads to Promote Your List
By advertising, you can produce some really awesome results and you do not have to spend much.
Give Facebook ads a try to give your landing pages a bit of a boost. There is nothing wrong with promoting your newsletter this way.
Personalize Your Message by Referral Source
Personalizing your message has a huge impact on how your audience perceives your message.
Example: Say a visitor came from a recent guest post you wrote over on Yourniche, they could receive a message like, Hey Yourniche reader! Get a huge discount on this XYZ offer by subscribing to our newsletter.
Sending a personalized message is an awesome and super-easy way to attract more newsletter subscribers by getting your visitor’s attention.
Split Test to See What Works
A split test is a method of testing different versions of your website (or individual elements of your website) against each other to see which works best.
You should, split test your landing pages, opt-in forms, and more to see which adaptation works best. Let me recommend using Google Optimize to do your split testing with this, free Google product that you can also easily integrate with your website using a plugin.
You want to make sure you are giving your A/B testing enough time to get the proper results.
Something as simple as color could have a mega impact on how well your opt-in form converts. You could even notice a huge change in your sign-ups just by switching your button from orange to red.
Only Use What Works for You
Just like all marketers, I have “borrowed” ideas from other marketers and bloggers. Especially after seeing how awesome it worked for them, but only to find that I had a crash & burn, and, no, it was not pretty.
A good lesson to learn is “What works for one email list does not always work for another”. This is why you have to split, test different ideas (never more than one thing at a time) and, make sure that what you THINK is converting is what actually is working.
Growing your email list is one of the most important aspects of having a successful website. Your mailing list allows you to promote your content, sell products, and launch new projects.
Since you know how to get more newsletter subscribers, You will be on your way to growing your newsletter list to 10,000 subscribers easily!
So, what types of strategies have worked for you? Leave a comment below and let me know if I have missed anything.
If you enjoyed this blog post, please check out my other post here.