The 9 Components of Email Marketing Campaigns

The nine components of email marketing campaigns are a plan, subject line, personalization, segmentation, mobile optimization, message preview text, data-driven decisions, A/B testing, and a call to action.

If you want to run successful email marketing campaigns? Then you need to ensure that these nine must-have components are included, in every email campaign you send out. Email marketing has always been and still is a powerful marketing channel. Automation can make the entire process a lot more effective, faster, and smarter. If you want to see or continue to see a positive ROI? Then you should learn these nine components of email marketing campaigns.

Now, if you have seen a decrease in your email marketing campaign’s performance, you might be missing one of these nine must-have components of an email campaign?



You must have a plan in place before you even start your email marketing campaign, to do this, you need to and should create a content strategy that includes topics that are relevant to your audience’s interest.

In order to ensure that you are keeping on schedule, create a content calendar that outlines the release dates for each email.



  • If you are not sure how often you should mail, may I suggest at least once a week? (If you are writing a blog of some sort (vlog/podcast) you should be creating content at least once a week.)
  • Also, if there is an important event in your niche, you will want to capitalize on this, (So, send an awesome email with these nine components every email campaign must-have.)


Subject Lines

The subject lines that you include in your emails will significantly influence your open rates. You will want to avoid confusing, generic, misleading, and over-the-top subject lines. Make your subject lines short, informative, and to the point for the best results. Your subject line should set the reader’s expectations and provide them with the gist of the email. Plus, refrain from using all caps and spammy keywords like “free,” “gift,” and “bonus.” That is almost and with some email providers an automatic send to the spam folder.



  • Try using emojis to stand out from everyone else. Frank Kern, the first on-line marketer to gross $1,000,000 in sales in a single day, is using emojis.


Personalizing your emails is one of the easiest ways to stand out in your subscriber’s inboxes. Sending personalized emails will help to build trust in the mind of your audience. A simple personalization trick, like addressing your readers by their first name, can be use full. Also, try and personalize by location, not just by name, it has been shown that personalizing everything from the subject line, to the products offered, can help to increase click-through rates, which can lead to a significant increase in revenue.



When it comes to successful marketing strategies, one size does not fit all. Email marketing focuses on getting your subscribers to take action, and it requires you to have a solid understanding of your recipients. Knowing your audience better will help you create segments. This then will allow you to tailor your content to each subscriber, which will ensure better engagement.


Mobile Optimization

Sending out a non-responsive email will appear outdated on mobile devices and tablets, with more and more people opening their emails on their smartphones and tablets. Mobile optimization needs to become a natural part of the process. If you want to run a successful email marketing campaign? Make sure you are optimizing your emails for mobile phones and tablets.


Message Preview Text

The message preview text is another opportunity to explain more about your email. Use this opportunity to set a hook to get your readers to open your email.

Most email autoresponders will allow you to write your preview text using their editor. If you do not use the preview text editor? Then when your email is delivered, it will show the first few lines of your email. This usually is your salutation and the first part of your first sentence or worst yet “To view this email in the browser, click here.”



  • Take advantage of the preview text because you are giving your readers two reasons to open your email.


Data-driven Decisions

It is critical for your email marketing campaigns to be driven by goals, you must measure the results of your email marketing activities to know if you can attain your goal. You do this by tracking the open rate, clicks on links, conversions, unsubscribes, spam reports, forwards, etc. to know if your email campaigns are performing well.



  • Use your autoresponder’s tools and Google Analytics to track and measure these metrics.
  • Now that you have all this data, you can adjust your emails accordingly to help increase your overall goal.


A/B testing

You must test your emails. The best way to tests your email is by simply A/B testing. In order for A/B testing to work correctly, you do need a significant size list. This does not mean you should not be test things if you have a small list. You need to test things like subject lines, content, images, call to action, colors, layout, design, and even your tone. Collect and analyze the results to see what worked at the end of your campaign.



  • Most autoresponders will monitor your email campaign and allow you to run various tests.


Call to action

Your call to action, also known as CTA, is the whole purpose of your email. The email’s CTA needs to entice your reader to take action. In other words, your email’s CTA is your overall goal.



  • Make sure to put three CTA’s in your email. One at the start, one in the middle, and one at the end of your email.



If you want to run a successful email marketing campaign, then you need to ensure that these nine must-have components are included, in every campaign you send out?


Secret info just for you my readers:


  • Your email list, readers, want to hear from you. Just remember these nine components of email marketing campaigns when writing your emails.