Why is it important to send the right email

Something that is, talked about all the time in the email marketing niche is sending the right email, to the right person, at the right time. It is kind of the main principle of email marketing. After all, who does not want to send the correct email, to the right person, at the right time?

I think we all understand that by sending the right email, you will increase your chances of converting your leads into real purchasing customers. But why is that, because you are sending the most relevant, contextual message?

This of course means you can deliver your message to the right person at the right time, all the while providing awesome value to them.

All of this will help you create a better relationship with your contacts. Always building trust and giving them gratification in your content.

The core basics of sending an awesome email

This is all about being very helpful and just being yourself, a real human being.

Since your leads and customers are not the same, it is not always that easy to send the right email to the right person at the right time.

Most of your leads are or will be still looking around at other offers. While some are ready to convert into customers. 

Not to mention your customers are even doing the same thing. You will have customers actively buying from you, ones that are just dormant and hardly even open your emails, whether they are new or old customers.

Because all of your contacts are in different buyer stages of their journey, plus all of your contacts are in a different conversation with you, and It is not always easy to send the right email at the right time.

Understanding the Core Principles to Send the Right email

  1. Why are you sending the email?
  2. How much value are you delivering?

In order to send the right email, you will need to understand a couple of things.

First is, why are you sending the email in the first place. What is your goal for the email?

Secondly, how much value are you delivering to your audience in your email? The correct value can be some helpful information to a problem your audience has, which could also include an offer.

Using these two core principles as your foundation. You will be creating the right expectancy with the people getting your emails. By setting the right and contextual goal and joining that information with the most value you can provide.

Let us take a quick look at the core values of inbound marketing.

Inbound marketing is the act of attracting future customers through helpful and relevant content. By which you should be adding value to your future customer’s journey at each step in your funnel.

Mapping out the three stages of the buyer’s journey your contacts will go through, awareness, consideration, and decision, in your funnel.

In each of these three stages, you need to be helping your future customers move from one stage to another, with your ultimate goal being a purchase.

Let us take a closer look at adding value at each stage of your future customer’s buyer journey.

This is where your email marketing has the most impact and why sending the right email is so important to your business.

Let us take, for example, the messages in your inbox. Think about all of your emails waiting to be read. And, I would be willing to bet there are emails that you are not going to read or just sent over to your trash bin. Right, and that is okay, really.

But when it comes to our business emails going to the trash bin, that can be a real disappointment.

To help grow your email marketing endeavors for your business. You obviously need to get your emails into the inbox and read.

You do this by providing real value for your customers and leads. When you do this, you are not only being helpful but also show yourself as a real human being. Plus, you will be creating awesome conversations with your audience.


This is why it is very important to send the right email, to the right person, at the right time.