When it comes to promoting a new product or service for your business, there may seem to be an infinite amount of options. It might be difficult to know where to start and which marketing methods will provide the best results. There are several free ways to promote your business, and which ones are effective will depend on your specialty, product line, and target market. Determine which of the 12 approaches described below is best for your business.
1. Give loyal customers an exclusive sneak look
Your committed customers are a crucial component of your marketing plan since they are more likely to purchase your product and spread the word about it to their networks. Private, in-person, or virtual pre-launch activities such as an online tour, preview, or demo are some examples. Alternatively, it may be a one-of-a-kind invitation to test it out and offer feedback. These unique incentives are not only an excellent method to keep your consumers engaged, but they also demonstrate how much you value them. Engagement and loyalty are critical components of any successful growth marketing strategy.
2. Negotiate an exclusive opening contract.
Rather than just promoting your new product or service, you may make it available as part of a unique introductory deal. This agreement may take the following forms:
- Price decreases.
- “Buy one, get one free” deal
- package or bundle at a discount
- Each referral receives a free reward.
- promote with a complementary business
- A discount or voucher is included with every transaction.
- You receive twice the points if you have a loyalty program.
Whatever promotion you use, make it clear that it is just temporary. Customers will feel more compelled to purchase if their buying power is limited, whether by time or inventory.
3. Make use of Google My Business.
If you have a Google My Business account, you may use your Google Business Profile to promote your new product or service. The first is via Google My Business listings.
Navigate to the Posts section of your GMB dashboard. From there, you may create an “Offer” or “What’s new” post.
If all you’re doing is presenting a new product or service, a “What’s new” post could be the best solution. Just bear in mind that Google My Business entries expire after seven days and must be republished. An “Offer” post, on the other hand, would be excellent if you were running a limited-time campaign since you could set a deadline. To effectively promote your firm, include a picture and a call to action in whichever post type you employ.
You can also promote your new product or service by adding new items to your Products/Services category and posting photographs of them to your Business Profile through the Photos section of your GMB dashboard.
You may even want to add some FAQs about the new product or service to your Google My Business account’s Q&A section if applicable.
To optimize the success of this promotion technique, do the following:
- Use all four of the previously specified Google listing sections (Posts, Photos, Products & Services, and Q&A).
- Make sure your Google listing is optimized for maximum visibility.
- For image sizes, see Google’s standards.
4. Hold a social media contest
Social media contests are a fun and easy method to communicate with customers and generate new opportunities for your business. Facebook contests are an excellent way to compensate for the platform’s restricted organic reach, bringing in an average of 34% new customers every campaign.
In terms of positioning, the winner(s) of your Facebook or Instagram contest should have the opportunity to be among the first to utilize your new product, either for free or at a discounted price.
Not only should the social network you’re using to conduct the main campaign be utilized to disseminate the content, but all of your marketing channels should be utilized. Your website, email newsletters, various social media platforms, and even paid commercials are all examples of this.
Increased contact with your social media accounts will most likely boost traffic to your website, advertise your firm to new customers, and give you a nice opportunity to communicate with your audience, as well as generate more excitement and consumers for your new product.
5. Use email to disseminate information
Did you know that 76% of email subscribers bought something after receiving an email marketing message? Furthermore, 82% of consumers read company emails. Email is an excellent technique to spread the word about your new product or service. It also acts as a terrific incentive for first-time subscription signups.
You could run an email marketing campaign specifically for this new product, potentially in the form of a series of emails building up to the launch date. Alternatively, you might make it the primary focus of your next email newsletter. This email might be distributed to your whole list, or it could contain an offer that is only accessible to subscribers or paying customers, in support of option #2.
Several email marketing suggestions:
- Emphasize the offer in the subject line.
- Preheader material may be utilized to increase open rates even further.
- Consider the new product’s benefit/ultimate value more important than its features.
Visit our post on how to create promotional emails for more information on how to use this tried-and-true marketing channel to launch your new product (With Examples)
6. Write a blog post
While marketing your new product or service, it’s probable that you won’t have a landing page for customers or subscribers to visit. After all, your new product might just be an enhancement to an existing platform or account. In this case, your goal should be to engage dormant customers or to urge present ones to become more active.
A blog post on a recently launched product is an excellent way to expound on all of the facts, features, and benefits that you would normally present on a landing page. You may share the link to the blog article through email or social media.
Even if you already have a landing page, a blog post is a great method to spread the word about your new product and provide opportunities to engage with it.
7. Set up an event
Events may excite current customers about your new product or service while also allowing you to directly connect with future customers, which is a great way to keep them as customers.
Even a basic open house or information session can suffice for salons, fitness centers, yoga studios, spas, and retail stores. Events do not have to be extravagant or well-prepared.
If your firm shares a location with other local businesses, you may organize an open house or sidewalk sale to attract even more consumers.
During the pandemic, virtual events remain an effective marketing tool. You might try:
- Hold a live or recorded Q&A session on the product.
- Organize a Facebook Live demonstration to demonstrate the advantages of the product.
- Concentrate the event on an influencer who is knowledgeable about your new product or service, and then commit to revealing it at the end.
8. Offer a free upgrade.
If your business is more service-based than product-based, such as a salon, spa, fitness facility, or consulting firm, you may offer an upgrade for customers to try out your new service. Are you marketing a new facial or massage at your spa? Provide existing customers with a free (albeit maybe temporary) upgrade so they can try it out. Are you expanding your agency’s PPC offerings? Add the new service to existing customers’ packages at the prior pricing. Another alternative is to provide limited-time free shipping on your new products.
9. Allow for trade-ins
If your new product is an upgrade of an older one, consider a trade-in program. Trade-in promotions are effective because consumers are more likely to use an existing token or credit to buy a new product (in this case, the product they own). If the prior trade-in items are in good enough condition, they may potentially be utilized as future presents or resold.
10. Showcase client testimonials
Allowing your customers to promote your business on your behalf is one of the most effective ways to market a new product or service as well as your overall brand. If you employ any of the previously mentioned tactics, you can then encourage them to write an online review of the new service or submit material for a testimonial (such as giving an upgrade or free trial).
Reviews and endorsements will be critical when marketing the product to a bigger audience. In fact, 84% of customers feel online reviews are equally as trustworthy as personal recommendations.
11. Create a social media post.
If you’re utilizing any of the aforementioned marketing tactics to promote your new product or service, be sure to publicize your discounts and promotions on your social media profiles (as many of the companies did in the examples above). Your followers may easily post your content to their own accounts, making this an easy way to engage with your target audience. Another benefit is the possibility for customers and prospective customers to ask questions about the product in the comments section. Your comments to their questions might serve as an organic FAQ. A landing page or blog post with more information may be linked in the post.
If you have a niche audience or a loyal following, you may want to incorporate a unique hashtag in your marketing post. This will not only boost the visibility of your advertising, but it may also motivate consumers to post content to their accounts using the unique hashtag. You already know what it means: user-generated content that may be used to attract more people to try out your latest service or product.
12. Advertise on Facebook
Because of its 1 billion daily active users, Facebook advertising provides access to a large audience of prospective clients. Facebook adverts are particularly useful since the personal data given by users allows for highly exact audience targeting. Gender, age, locality, interests, marital status, employment, and other factors may be considered to ensure you get the greatest deal. Furthermore, several options for ad kind, pricing, and campaign duration enable you to reach your goals while keeping inside your budget.
So, The most successful methods for publicizing a new product or service
The channels and online habits of your target audience will decide the optimal marketing plan for your new product or service. Regardless, you must cross-promote and use many channels. Higher degrees of involvement is possible when your message gets more cohesive and consistent, and your audience grows more comfortable with it. Try the aforementioned strategies to get the results you want from your next product launch, software update, or new service offering.
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