What Are The KPIs To Measuring Email Marketing Success


What are the KPIs to measuring email marketing success and what does KPI stand for. It stands for Key Performance Indicator and how else will you know if your emails are effective?

By using your key performance indicators or KPIs you can measure your success correctly. So, what are these specific metrics you need to monitor to measure the success rate you are having with your email campaigns?

Here is a quick list of the most valuable metrics to know for your email campaigns.


Deliverability Rate

This refers to where your email ends up after it has been delivered. It lets you know whether your email landed in the Inbox, all happy faces, or the dreaded Spam folder, it’s been buried 6 feet under.


Open Rate

The open rate stands for the part (people) of your list that opened your email. Plus, how many times they opened your email. A good example of this would be if you sent out 100 emails and 25 people opened your email, then your open rate is 25%.


Click-Through Rate

This is the percentage of your subscribers, who click on a link inside your email. You can judge the interest of your subscribers by the number of people that clicked on the link inside your email to have a better look.


Conversion Rate

Conversion rate is the percentage of subscribers that have clicked through your email’s link then completed a desired action, like filling out a form or making a purchase.


Bounce Rate

The bounce rate refers to the number of emails that did not reach your customer’s inbox and there are two types. The first would be what is called a soft bounce. This is when your subscriber’s email box is full, or there is an email server problem. The second is called a hard bounce, which when you email an invalid email address and your email comes back to you as undelivered.


Unsubscribe Rate

This of course is talking about the number of people that unsubscribe from your email list. The best way I can tell you to keep your bounce rate down is by Giving quality content that is related to your core offer that got your subscribers to join your email list, to begin with.


List Growth Rate

Last but not least is your email list’s growth rate, which stands for how quickly your email list is growing. Your growth rate takes into account your email list’s bounces, unsubscribes, and the number of contacts added to your email list during a specified time period.



So, what are the KPIs to measuring email marketing success? They are deliverability rate, open rate, click-through rate, conversion rate, bounce rate, unsubscribe rate, and list growth rate. These are the key metrics that will help you develop an awesome email marketing campaign.

An awesome autoresponder that can help you with all of this, plus, a whole lot more, try using Getresponce.

If you find yourself needing a little help with your email marketing campaigns or you would like First Prince Marketing to handle your email marketing campaigns for your business? Please give us a try before you pull your hair out or after. LOL