What Are The KPIs To Measuring Email Marketing Success
What are the KPIs to measuring email marketing success and what does KPI stand for. It stands for Key Performance Indicator and how else will you know if your emails are effective?
By using your key performance indicators or KPIs you can measure your success correctly. So, what are these specific metrics you need to monitor to measure the success rate you are having with your email campaigns?
Here is a quick list of the most valuable metrics to know for your email campaigns.
This refers to where your email ends up after it has been delivered. It lets you know whether your email landed in the Inbox, all happy faces, or the dreaded Spam folder, it’s been buried 6 feet under.
The open rate stands for the part (people) of your list that opened your email. Plus, how many times they opened your email. A good example of this would be if you sent out 100 emails and 25 people opened your email, then your open rate is 25%.
This is the percentage of your subscribers, who click on a link inside your email. You can judge the interest of your subscribers by the number of people that clicked on the link inside your email to have a better look.
Conversion rate is the percentage of subscribers that have clicked through your email’s link then completed a desired action, like filling out a form or making a purchase.
The bounce rate refers to the number of emails that did not reach your customer’s inbox and there are two types. The first would be what is called a soft bounce. This is when your subscriber’s email box is full, or there is an email server problem. The second is called a hard bounce, which when you email an invalid email address and your email comes back to you as undelivered.
This of course is talking about the number of people that unsubscribe from your email list. The best way I can tell you to keep your bounce rate down is by Giving quality content that is related to your core offer that got your subscribers to join your email list, to begin with.
List Growth Rate
Last but not least is your email list’s growth rate, which stands for how quickly your email list is growing. Your growth rate takes into account your email list’s bounces, unsubscribes, and the number of contacts added to your email list during a specified time period.
So, what are the KPIs to measuring email marketing success? They are deliverability rate, open rate, click-through rate, conversion rate, bounce rate, unsubscribe rate, and list growth rate. These are the key metrics that will help you develop an awesome email marketing campaign.
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